Competencies

  • Strategy formulation for integration of interactive solutions into multi-channel marketing programs 
  • Leadership in a user experience team with a vision to create innovative online experiences that meet business, project, and design goals 
  • Creative approach to results-driven solutions 
  • Extensive experience developing innovative user interfaces and interaction styles resulting in improved user productivity, discoverability and simplicity

Carmichael Lynch – Minneapolis, MN

Senior Strategist, Brand Activation || 2010 – Present

Mid-size advertising firm of 50 years specializing in creating devotion to brands. Part of the publicly traded Interpublic Group.

I am responsible for providing digital leadership, innovation and guidance for clients; specifically, developing digital strategies for both digital-only programs, as well as partnering closely with Consumer Engagement (media), Brand Planning and Creative to create holistic 360 programs. In addition, I am driving brand activation and optimization of client web programs, across search, paid and un-paid media and owned web properties.

I am an active participant in business development efforts and relied upon to effectively bring innovation and technology-driven thinking into the center of C/L. 

Hamilton Partners, Inc. – Healdsburg, CA

Interactive Director || 2005 – 2009

Private, mid-tier marketing firm of 17 years specializing in the creation of brand-building, digital solutions for Fortune 100 clients
  • Owned final design of repeatable solutions targeting specific client goals from inception to delivery including all facets of client presentations, working sessions and final deliverables across program management lifecycle
  • Directed interactive design teams and led activities throughout project lifecycle including client solution concept, information architecture, user experience strategies, interface design, brand integration and final design deliverables
  • Managed successful delivery of several solution designs increasing site usage, enhancing brand loyalty and exceeding client goals for HP, Microsoft, Clos du Bois, Black Box Wines, snapfish and mycardmaker

Mojo Unlimited, LLC – Chicago, IL

Principal / Creative Director || 2000 – 2004

Growth-stage venture specializing in brand identities, commercial web site design and interactive marketing media development
  • Led creative direction for company and major client engagements as one of three partners in firm; formalized
    company’s 4-D consulting methodology, delivery assets, account management practices and revenue models
  • Consulted with clients on brand strategy, creative marketing, information architecture design, site experience and usability; delivered branding communications including websites, identity systems, collateral and package designs
  • Originated accounts including Foote, Cone & Belding (BlueCross BlueShield, Boeing, John Deere), Quaker Oats (Gatorade), Crate&Barrel, Roche Pharmaceuticals and SCA Thermosafe; managed established accounts with Peerless Industries, Bridgeview Bank Group and Cornerstone Management

Foote, Cone & Belding – Chicago, IL

Design Director || 1994 – 1999

One of largest global agency brands serving over 100 countries with 190 offices and billings exceeding $8 billion worldwide in 1999
  • Designed, integrated and implemented FCB’s new global brand unifying fragmented, worldwide agencies in first three quarters of 1999; delivered FCB’s inaugural website, external business collateral and digital communicationsM
  • Led creative branding and redesign of Gatorade site over 3 years introducing interactive games, user polls, ad banners and profitable eCommerce capability for selling brand merchandise and complimentary product offerings
  • Developed branded, print-based materials including logo design, print ads, billboards, packaging and marketing collateral for Kraft, Coors, Snapple and SC Johnson; carried Snapple brand from print to digital media campaigns

Consulting

  • EMC Coroporation: Designed EMC University’s brand identity system, organizational logo, internal intranet site and eLearning interfaces for enterprise-wide use with EMC employees, channel partners and customers worldwide
  • Internal Revenue Service: Developed self-paced, eLearning solutions for the Small Business Self-Employed Business compliance practice; designed user interfaces and programmed SCORM-compliant code in DHTML and JavaScript
  • Discover Financial Services: Developed internal communications strategy for Discover’s company-wide, performance management program including HTML email blasts and interactive, Flash-based program presentations
  • Office Max: Designed web banner advertising for OfficeMax’s online “Rubberband Man” advertising campaigns
  • Modern Retail: Designed eCommerce solutions for Modern Retail brands including Urban Minx, NV Clothing and Lavender Boutique; consulted on repeatable, custom solution designs for translating boutique brick-and-mortar stores into online presence

Education

BFA, Bachelor of Fine Arts in Design, University of Notre Dame, 1990