Gatorade: Brand Website

During a 5-year tenure as the Creative Director for the Gatorade website, I led advancements in both functionality and overall site experience while maintaining Gatorade’s brand essence. Examples of enhancements include the site’s first Flash elements (hey, it was the early 00’s), the site’s first foray into e-commerce (a move that helped fund site development), a content management system and their first dynamic navigation.

While no longer live online, above are examples from my archive.