Snapfish: Valentine’s Day

Snapfish asked Hamilton Partners to create an online application for Valentine’s Day that would entice their current and potential customers to send a fun, animated e-card to family and friends.

I designed the architecture and user interface providing an easy 3-step process and helped create three unique animated e-cards complete with original music, allowing the Snapfish user to upload their photo and personalize their message. We made it deliberately simple, lowering any barriers to entry so these custom Snapfish Valentines could be easily shared.

In 18 days around the Valentine holiday, the site achieved 184% of the client’s goal, generating 368,000 sent cards.